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SmartPricing™ New Client Audit

Occasionally each of us finds it necessary to visit our family doctor. And what is the role of our physician? If you think about it, in most cases he does just two things: provides a diagnosis and suggests a path forward to relieve symptoms or affect a cure. He is paid for that advice. The cure itself is provided by medication, a change in regimen or a visit to a specialist.

Our New Client Audit is very simply a fee for service diagnostic and path forward. It is a low cost, low risk service to determine whether and how smarter pricing can pay off for your business. And because it is a fee for service arrangement, we can make recommendations that are right for you, not right for us.

Our Mission

During the New Client Audit, our mission is to analyze a pricing issue of importance to you by asking three fundamental questions:

• What are the dimensions of the pricing decision you face?
• What are the business and economic implications of those decisions?
• What path forward options do we have, and what risks and rewards are inherent in each?

Dimensions

In every management decision, the path to a solution begins with issue analysis. How can your pricing issue be broken down into workable components? What must be considered to affect a workable solution? If appropriate, what symptoms do we observe and what causative factors are at work? Given the strongly held opinions inside many firms surrounding price, an external perspective can be a real eye-opener. *

*For more information on opinions about price, see:
The SmartPricing™ Executive Briefing  - Cultural Impact of Pricing Practices

Business and Economic Implications

Does a focus on price make sense for your business? We don't know. Sure, we just received word from one client who increased revenues by 10%, but it would be presumptuous to think that kind of result is possible in your case without a clear understanding of your business economics and objectives. By looking at the business and economic implications of pricing in your firm, we can determine whether or not it is worth your time and energy as an area for focus.

Path Forward

Based on our understanding of the dimensions of the issue and the business and economic implications we can recommend options for you to consider. Our goal is to identify options that address your objectives, your budget and your time constraints. Options that are right for you, not right for us.

The New Client Audit Process

As a place to begin, a Market Leaders Group LLC partner will visit your location for a day of meetings with you and members of your leadership team. Working together, our goal is to develop an understanding of your current pricing practice and those issues of primary importance. These meetings will enable us to develop a prioritized list of actions that reflect the immediate priorities of the leaders of the business.

Prior to those meetings, we will forward a list of questions to be completed by your team and returned to us. In addition we will review any supporting documentation you send, e.g. your annual plan, recent articles on industry trends, etc. Your responses and the reading material will help us hit the ground running.

Following our visit, we will prepare a recommended course of action, including options, timelines and budgets. We will make a formal presentation of our recommendations to you and your colleagues.

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Market Leaders Group, LLC, 10937 East Wesley Place, Suite 200, Aurora, Colorado 80014-1744 Telephone: 303-695-0909
Copyright 2006, Market Leaders Group, LLC. All Rights Reserved.