Processes and Tools

Implementation     

Most strategies fail not because they are valorously defeated in the marketplace, but rather because organizations fail to implement.

Use the Transformational Marketing Process to:

• Concurrently develop market and leadership strategies that drive strategic change.
• Win support from critical stakeholders.
• Identify and address barriers to implementation.

Use Optimization Modeling for Critical Resource Allocation:

• Utilize a scientific approach to foster key stakeholder engagement.
• Capture best in-house knowledge to align resources and prioritize efforts with drivers of customer profitability

Use the Marketing Excellence Survey to:

• Understand the level of marketing competency within the organization.
• Target management development investments and process improvements

Use a Sales Effectiveness Audit to:

• Evaluate factors influencing sales force productivity.
• Devise programs for enhanced performance and increased productivity.

Use the PriceMaster Audit™ to:

• Evaluate a business's use of price as a strategic weapon.
• Identify tools, processes, systems and investments to improve pricing practices.
• Increase ROI through implementation of pricing best practices.

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Market Leaders Group, LLC, 10937 East Wesley Place, Suite 200, Aurora, Colorado 80014-1744 Telephone: 303-695-0909
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