• Competitive Dynamics Workshop, PRICEX 2003
• Smart Pricing™: Getting Paid for Good Marketing, AMA Marketing Workshop, 2002 - 2003
• You can't take market share to the bank. Focus on profitability!, PRICEX 2001, Chicago, April 2001
• Whatever happened to that strategic initiative, anyway?, PRICEX 200, Chicago, April 2001
• It's not rocket science. It's just business!, Colorado Society of Association Executives, February 2001
• Creating and Capturing Value in the Converging Economy, University of Denver, Marketing Roundtable, November, 2000
• Strategic Pricing, AMA Marketing Workshop, October 2001
• EBusiness in Business Markets, Institute for Study of Business Markets, Penn State University, October 2000
• Engineering the Price-Value Relationship, Professional Pricing Society Conference, October 2000
• Strategic Pricing, AMA Marketing Workshop, October 2000
• Creating and Delivering E-Value - A Business to Business Perspective Conference, Meeting Chairperson, IIR Understanding, Boston, June 2000
• Developing an Integrated, Value-Based E-Business Strategy, PRICEX 2000, Chicago, April 2000
• Value Measures in the Executive Suite: What Senior Managers Must Know in the Market Oriented Enterprise, IIR Customer ROI Conference, New York, December, 1999
• Pricing and Knowledge Management, PRICEX 1999, Chicago, April 1999
• The PriceMaster Audit™: A Framework to Evaluate Your Firm's Pricing Practices, PRICEX 1998, Atlanta, May 1998
• Engineering the Pricing Decision - A Hands on Workshop, PRICEX 1998, Atlanta, May 1998
• Meeting Chairperson, IIR Differentiation Strategies in an Increasingly Competitive Marketplace Conference, New Orleans, March 1998
• A Framework for Effective Internal Marketing, ISBM/CBIM Joint Conference - Keys to Marketing Effectiveness: Working Smarter, Not Harder, Atlanta, January 1998
• Internal Marketing - Leading Toward a Value Orientation, IIR Conference on Creating Market Differentiation for Commodities and Like Kind Products, A Business to Business Forum, Boston, October, 1997 (Mr. Matanovich also Chaired the Conference)
• Marketing Leadership, Breaking Through Barriers to Integrated Marketing, IIR Integrated Marketing Conference, Chicago September 1996
• Case Study: ABB Electric - How ABB Electric grew from 6% to 40% of the commodity transformer market, IIR Integrated Marketing Conference, Chicago September 1996
• Getting Dino-Sized Results from Marketing Education, Institute for Study of Business Markets Members Meeting, Penn State, June 1993
• Drafting the Competition, Meeting of the National Association of Sales Executives of Greater Boston, June 1994

• A Tale of Service Success, Marketing Management; November/December 2003
• Reaching the Right Purse Strings, Marketing Management, September/October 2003
• Deadly Dynamics - Author's Response, Marketing Research, Spring 2003
• The Deadly Dynamics of Price Competition, Marketing Research, Winter 2002
• Value Measures in the Executive Suite: What Senior Managers Must Know in the Market Oriented Enterprise, Marketing Management, Spring 2000
• Engineering the Price Value Relationship, with Gary L. Lilien and Arvind Rangaswamy, Marketing Management, Spring, 1999
• Harnessing Expert Judgement: Models help build profitability into sales force size and allocation decisions, with Gary L. Lilien and Arvind Rangaswamy, Marketing Management, Fall 1998
• The Age of Marketing Engineering - "Conceptual marketing" can only take managers so far, with Gary L. Lilien and Arvind Rangaswamy, Marketing Management, Spring 1998
• Hyper-Learning in a Hyper World: How time pressured managers can accelerate market response without risking the farm, with George C. Cressman, Marketing Management, Summer 1996
• Getting Dino Sized Results from Marketing Education, a presentation to the Institute for Study of Business Markets, Marketing News, November 1993
• Adapt Marketing Planning and Decision Making to Compensate for the Hidden Agenda, Marketing News, November 1990
• Challenge, Opportunity and Leadership: The Stuff of Dreams, Journal of the Medical Group Management Association of Ohio, January 1988

• You can't take market share to the bank. Focus on profitability!, PRICEX 2001, Chicago, April 2001Your Customer's Value Hierarchy: A Key to Profitability and Growth in Business Markets
• Whatever happened to that strategic initiative, anyway?, PRICEX 200, Chicago, April 2001Profitability Implications of Value Chain analysis
• Pricing in a Changing Environment
• The PriceMaster Audit™ - A Toll for Assessing Pricing Performance
• A Framework for Effective Internal Marketing
• Building Profitability Through Sales Force Size and Allocation Decisions
• Making Marketing Work: The Market Oriented Firm
• Challenges in Energy Industry Deregulation · Secrets of Success in Commodity Products Marketing
• MLG Case Studies: Solutions and Payoffs

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