|
|
- Competitive
Dynamics Workshop,
PRICEX 2003
- Smart Pricing™:
Getting Paid for Good Marketing, AMA Marketing Workshop, 2002
- 2003
- You can't
take market share to the bank. Focus on profitability!, PRICEX
2001, Chicago, April 2001
- Whatever
happened to that strategic initiative, anyway?, PRICEX 200,
Chicago, April 2001
- It's not
rocket science. It's just business!, Colorado Society of Association
Executives, February 2001
- Creating
and Capturing Value in the Converging Economy, University
of Denver, Marketing Roundtable, November, 2000
- Strategic
Pricing, AMA Marketing Workshop, October 2001
- EBusiness
in Business Markets, Institute for Study of Business Markets,
Penn State University, October 2000
- Engineering
the Price-Value Relationship, Professional Pricing Society
Conference, October 2000
- Strategic
Pricing, AMA Marketing Workshop, October 2000
- Creating
and Delivering E-Value - A Business to Business Perspective Conference,
Meeting Chairperson, IIR Understanding, Boston, June 2000
- Developing
an Integrated, Value-Based E-Business Strategy, PRICEX 2000,
Chicago, April 2000
- Value Measures
in the Executive Suite: What Senior Managers Must Know in the Market
Oriented Enterprise, IIR Customer ROI Conference, New York,
December, 1999
- Pricing
and Knowledge Management, PRICEX 1999, Chicago, April 1999
- The PriceMaster
Audit™: A Framework to Evaluate Your Firm's Pricing Practices,
PRICEX 1998, Atlanta, May 1998
- Engineering
the Pricing Decision - A Hands on Workshop, PRICEX 1998, Atlanta,
May 1998
- Meeting
Chairperson, IIR Differentiation Strategies in an Increasingly Competitive
Marketplace Conference, New Orleans, March 1998
- A Framework
for Effective Internal Marketing, ISBM/CBIM Joint Conference
- Keys to Marketing Effectiveness: Working Smarter, Not Harder, Atlanta,
January 1998
- Internal
Marketing - Leading Toward a Value Orientation, IIR Conference
on Creating Market Differentiation for Commodities and Like Kind Products,
A Business to Business Forum, Boston, October, 1997 (Mr. Matanovich
also Chaired the Conference)
- Marketing
Leadership, Breaking Through Barriers to Integrated Marketing,
IIR Integrated Marketing Conference, Chicago September 1996
- Case Study:
ABB Electric - How ABB Electric grew from 6% to 40% of the commodity
transformer market, IIR Integrated Marketing Conference, Chicago
September 1996
- Getting
Dino-Sized Results from Marketing Education, Institute for
Study of Business Markets Members Meeting, Penn State, June 1993
- Drafting
the Competition, Meeting of the National Association of Sales
Executives of Greater Boston, June 1994
- A Tale
of Service Success,
Marketing Management; November/December 2003
- Reaching
the Right Purse Strings,
Marketing Management, September/October 2003
- Deadly
Dynamics - Author's Response,
Marketing Research, Spring 2003
- The Deadly
Dynamics of Price Competition, Marketing Research, Winter
2002
- Value Measures
in the Executive Suite: What Senior Managers Must Know in the Market
Oriented Enterprise, Marketing Management, Spring 2000
- Engineering
the Price Value Relationship, with Gary L. Lilien and Arvind
Rangaswamy, Marketing Management, Spring, 1999
- Harnessing
Expert Judgement: Models help build profitability into sales force
size and allocation decisions, with Gary L. Lilien and Arvind
Rangaswamy, Marketing Management, Fall 1998
- The Age
of Marketing Engineering - "Conceptual marketing" can only take managers
so far, with Gary L. Lilien and Arvind Rangaswamy, Marketing
Management, Spring 1998
- Hyper-Learning
in a Hyper World: How time pressured managers can accelerate market
response without risking the farm, with George C. Cressman,
Marketing Management, Summer 1996
- Getting
Dino Sized Results from Marketing Education, a presentation
to the Institute for Study of Business Markets, Marketing News, November
1993
- Adapt Marketing
Planning and Decision Making to Compensate for the Hidden Agenda,
Marketing News, November 1990
- Challenge,
Opportunity and Leadership: The Stuff of Dreams, Journal of
the Medical Group Management Association of Ohio, January 1988
- You can't
take market share to the bank. Focus on profitability!, PRICEX
2001, Chicago, April 2001
- Whatever
happened to that strategic initiative, anyway?, PRICEX 2001,
Chicago, April
- Your Customer's
Value Hierarchy: A Key to Profitability and Growth in Business Markets
- Profitability
Implications of Value Chain analysis
- Pricing
in a Changing Environment
- The PriceMaster
Audit™ - A Toll for Assessing Pricing Performance
- A Framework
for Effective Internal Marketing
- Building
Profitability Through Sales Force Size and Allocation Decisions
- Making
Marketing Work: The Market Oriented Firm
- Challenges
in Energy Industry Deregulation · Secrets of Success in Commodity
Products Marketing
- MLG Case
Studies: Solutions and Payoffs
Printer
Friendly Version
|
