Dumb Pricing Dot Com

Proving the old business school saw that "any idiot can sell a dollar for 80 cents," online currency company Flooz.com in July launches a special offer whereby American Express platinum cardholders can buy $1,000 of Flooz currency for $800. A month later, Flooz.com ceases processing transactions.

It declares bankruptcy in November, leaving those who bought Flooz currency stuck with worthless e-dollars.

101 Dumbest Moments in Business, Business 2.0, April 2002

The Price of Love

E-ECAD, a provider of electronic design automation software takes out an ad on a Silicon Valley billboard that uses pictures of female archetypes to explain its three payment options: hourly (a prostitute), term (a girlfriend), and perpetual (a bride). After it comes under fire, the company puts out a press release explaining that the hourly woman - wearing thigh-high red boots and a miniskirt - wasn't a prostitute but rather a date.

Business 2.0 , April 2003

(More) Tales of Dumb Pricing

Click on a rabbit and peer through the looking glass at the exploits and stories of those who employ Dumb Pricing

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